MB 202
Marketing
This course surveys the marketing function and process at the firm level. Topics include the environment of marketing; marketing mix; product, pricing, distribution, and promotion variables; contemporary trends in marketing; buyer behavior and marketing research.
Prerequisite: MB105.
Exclusion: BU352
This course surveys the marketing function and process at the firm level. Topics include the environment of marketing; marketing mix; product, pricing, distribution, and promotion variables; contemporary trends in marketing; buyer behavior and marketing research.
Prerequisite: MB105.
Exclusion: BU352
This course surveys the marketing function and process at the firm level. Topics include the environment of marketing; marketing mix; product, pricing, distribution, and promotion variables; contemporary trends in marketing; buyer behavior and marketing research.
Prerequisite: MB105.
Exclusion: BU352